Becoming a trusted advisor

There are a few longstanding myths in the world of internal communications and PR. One of the bigger ones is that you need to have a seat at the boardroom table to have any credibility or influence with senior leaders and be regarded as their trusted communications advisor.

At an event in Manchester, hosted by CIPR Inside and CIPR North West, a panel of internal communicators and PR professionals busted that myth with their own experiences of working with senior leaders.

A quick poll of the audience revealed that virtually no one had the elusive seat at the boardroom table and only a few had direct and easy access to their CEO. Is this a bad thing, a barrier to getting things done as a communicator and being regarded as a trusted advisor? At one time I might have thought so, but from my own experiences and certainly after the event, I don’t think it is.

The rest of this blog is published on the CIPR Inside website and includes advice shared at the event to help internal communicators establish themselves as a trusted advisor without having a seat at the boardroom table, or a hotline to the CEO.

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