You’re an internal communications genius, right? So why is it that leaders sometimes don’t listen to your ideas? Maybe it’s because you’re having the wrong sort of conversation with them, at the wrong time and in the wrong places. Here are four ideas to help you change the conversation with leaders to gain their active support.
The IC Citizen movement needs a manifesto. A statement of intent which sets out what the movement stands for and what those who follow can do to support it. I invited other internal communicators to have their say about what should go into the manifesto in a short survey. Here are the results.
Are your internal communications more like the howl of a cat’s choir than the harmonies of a symphony? Are employees saying they are overloaded with irrelevant information and your data telling you that hardly anyone is receiving or acting on the important messages? If so, it’s time to ‘Be more Beethoven’ and implement a channel strategy to create an internal communications symphony.
It’s just two weeks since I unleashed The IC Citizen and it seems that there’s a lot of enthusiasm for the movement within the internal communications community. A movement needs a manifesto, so Phase 2 of The IC Citizen will be about asking internal communicators what they think should be in our manifesto. The link to the manifesto survey is included at the end of this blog.
I’ve started a revolution, or more accurately a small movement. Since I published my blog about the concept of an IC Citizen, I’ve been astonished at the positive reception for the idea. It seems that the blog and concept have resounded with many other internal communicators. Before I move on to Phase 2 of developing the concept further, here’s some more information about it and how it could help the internal communications profession face up to a challenging future.
IC citizenship is about being supportive and giving something back to the internal communications profession as a whole. It is the very essence of the power of our collective and what makes us unique. Here are a few tips on how to be a good IC Citizen. Join the movement by following @theICcitizen.
There is tendency for stakeholders to see the need for creativity in internal communications through the lens of content development. However, the broad remit of the internal communicator demands diversity in the creative approach far beyond this single area of responsibility.