Internal communicators are often on the receiving end of a litany of unintentional disrespect which seems to know no bounds. It would be unthinkable to ask a colleague in accounting to ‘Just finance this up’ or a lawyer to ‘Just legal this up’ or a HR practitioner to ‘Just people this up’. So, why is it acceptable to ask an internal communications professional to ‘Just comms this up’?
Why is everyone who works in internal communications so busy? Productive reflection is a skill which all internal communicators could usefully learn to help them create better organisational outcomes.
As internal communicators we are often asked or instructed to do communications which have no clear objective or a demonstrable return on the investment of our time. We should never be doing 'owt for nowt'.