As internal communicators we are often asked or instructed to do communications which have no clear objective or a demonstrable return on the investment of our time. We should never be doing 'owt for nowt'.
You’re an internal communications genius, right? So why is it that leaders sometimes don’t listen to your ideas? Maybe it’s because you’re having the wrong sort of conversation with them, at the wrong time and in the wrong places. Here are four ideas to help you change the conversation with leaders to gain their active support.