For employees, understanding organisational change can sometimes be like completing a self assembly project with no clear instructions or picture of the finished product. Internal communicators need to explain change themes not projects, use time travel to help leaders mind their language, and become great storytellers to enable employees to avoid the flat packed confusion.
There are a few longstanding myths in the world of internal communications and PR. One of the bigger ones is that you need to have a seat at the boardroom table to have any credibility or influence with senior leaders and be regarded as their trusted communications advisor.
Are your organisational values more ‘no’ than ‘go’? Is a lack of understanding about what your values really mean keeping your organisation firmly on the starting block when they should be helping you win the race?
Working as an internal communicator in the UK Higher Education (HE) sector can be challenging. Here are some lessons from HE which might be helpful to internal communication professionals like you, even if you work in other sectors.