The IC Citizen

“The IC Citizen is supportive towards, and gives something back to the internal communications profession. IC citizenship has the potential to bind us together as a powerful collective to drive the evolution of our profession towards the strategic management function it needs to become. Any internal communicator can be The IC Citizen”

Martin Flegg, Director of ggelf IC and creator of The IC Citizen

What is The IC Citizen?

Being supportive towards and sharing knowledge with other internal communicators defines the internal communications profession. It is what makes us special and it is our biggest strength.

Like most other professions we are faced by an uncertain and challenging future. The world of work is changing fast, with increasing digitisation in the workplace, the march of artificial intelligence and the convergence of internal and external communication. Every internal communicator must adapt to these changes and others if our profession is to evolve its purpose and capabilities, remain relevant and be fit for the future.

However there are many internal communicators who are ‘in’ the profession but are not ‘part’ of it. They are not active in continuous professional development, don’t regularly or ever connect with networks of other internal communicators and they are not a member of a relevant professional body. This holds back the profession as a whole and diminishes the capability and power of our collective.

The IC Citizen movement was created by Martin Flegg to address this by encouraging internal communicators to participate in activities which reinforce the sharing and supportive behaviours which define our profession. It is a key which could unlock a more secure and fulfilling future for all internal communicators, and improve their capability for the benefit of businesses and organisations.

The IC Citizen is not a membership or professional body. It’s open to any internal communicator regardless of status or level of experience. All you have to do to join the movement is to commit to one or more of the seven characteristics described in the ‘More about The IC Citizen’ section, below.

Latest news and developments

The IC Citizen movement has spoken! Watch out for news about Phase 2 of #theICcitizen, coming soon.

More about The IC Citizen

There are seven characteristics or activities which can contribute to IC Citizenship:

  1. Networking more to make connections and support others.
  2. Participating in debate to share and test new ideas.
  3. Offering constructive challenge to stakeholders when they make tactical requests with no clear business objective.
  4. Entering and winning awards (for the right reasons) to add to our collective body of knowledge and actively raise capability.
  5. Mentoring others.
  6. Engaging in regular and meaningful continuous professional development.
  7. Being a member of a relevant professional body.

Chat with Martin at events to learn more about The IC Citizen


You can read more about the seven characteristics in Martin’s blog ‘The IC Citizen explained‘.

Read about how The IC Citizen was created in Martin’s blog ‘The IC Citizen‘.

Read more about the challenges facing the internal communications profession in Martin’s blog ‘The growing pains of internal communication‘.

The IC Citizen first appeared in Martin’s blog ‘The great internal communication awards overload‘.

Follow @theICcitizen on Twitter to join #theICcitizen movement and conversation.

Get in touch to invite Martin to speak about The IC Citizen at your conference, event or workplace.

IC Citizen role models

The IC Citizen is not an internal communication awards competition. However, the movement has recognised several internal communicators as being role models for one or more of the seven characteristics of IC Citizenship. Here are a few of them:

Matt Batten @ICMattBatten – for being demonstrably committed to continuous professional development.

Shelby Loasby @ShelbyLoasby – A thoughtful blogger who is sharing resources and ideas with other internal communicators via her website commacomms.

Engage Comms @EngageComms – For setting up the Internal Communications Network North, and creating the opportunity for internal communicators in the North of England to connect and share expertise.

Kate Jones FIIC @how_IC_it – A committed Fellow of the Institute of Internal Communication who is driving our profession forward and always willing to share her knowledge and expertise with others.

Sam Butterworth
@SamGButterworth – who has committed to continuous professional development, gained a qualification and encouraged Martin to develop the IC Citizen concept after it appeared in one of his blogs.

Josephine Graham @iojosy – for being a great networker and being actively involved with her professional body.

Dan Holden @holddani – Who has recently launched a new website Horizon Comms to share ideas and raise capability for more inexperienced internal communicators who are new to the profession.

Katie Macauley @Katie_Macauley – A high profile and inspiring member of the internal communications community who is a great networker, author and the creator of the outstanding The IC Podcast.

Sarah Browning @BrowningYork – Another regular blogger on her Browning York website who is contributing to the debate and making a difference to take the internal communications profession forward.

Adam Driver @adamdriver85 – who is an active member of two professional bodies.

Kim Sklinar @dosomethingkim – for supporting and sharing her knowledge with newbie IC rookies.

To recognise an internal communicator as a role model of The IC Citizen, just give them a shout out on Twitter or LinkedIn using the hashtag #theICcitizen.

Image by Gerd Altmann from Pixabay

© ggelf IC Limited 2019 – Company number: 11795192